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Author / Publisher: Karon Thackston
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Introducing The First Copywriting Course With Information Specific To YOUR Target Audience... AND LIVE Support Calls. You'll discover: THE most important (and most overlooked) aspect of copywriting. The 4 personalities of your customer and how to get each to respond to your copy. How to choose between long and short copy (long is NOT always better). The 6 proven headline styles and how to write each of them.
21 words that make your headline POP! The 7 steps for turning features into sales generating benefits. How to add emotional triggers that increase the desire to buy. 17 proven freebies you can give away with your offer. Why some testimonials can actually HURT your sales. (I hope you aren't doing this!) 4 ways to increase consumer confidence and increase sales. The 9 secrets to turning ordinary 'sales copy' into a powerful 'solution' your customer has to have. Why your USP could actually be killing your brand.
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Avg Rate: 10.00
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Hits: 195
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Added: 7-Feb-2003
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Votes: 1
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