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Author / Publisher: Eastwright Corporation
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In the past we had to see a lot of our money siphoned through numerous traffic generating services just to discover the simple fact: Not all our prospective customers think the way we did when composing advertisement texts. Not all our prospective buyers are visiting the places we position our ads on. Not all our buyers use the search terms we expect them do. And in some cases "not all" was equal or close to 'none'.
To learn this lesson we had to develop sophisticated tracking system, which allows us to identify bogus leads sources (remember numerous "get paid just for reading ads" sites?), spot fraudulent credit card transactions and easily calculate Lead-to-Hit, Sale-to-Lead and Sale-to-Hit ratios for any traffic source. An analysis of the data collected have helped us to reduce advertising costs several times while increasing sales volume. And finally we are proud to present retail version of our tracking and analyzing software, the Campaign Analyzer.
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Added: 28-Dec-2002
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