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Author / Publisher: Kim MacPherson
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The book is packed with great tips and advice for those of us just starting down the path of permission email marketing. The case histories of good and bad practices alike provide strong insights on communications and etiquette. Most importantly, this book explains the terms of email marketing and, for someone more experienced, it helps you calculate costs and your ROI (return on investment) from the campaign.
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Avg Rate: 9.00
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Hits: 181
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Added: 4-Dec-2002
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Votes: 1
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