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Author / Publisher: Ralph F. Wilson
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Nothing drives an e-business like a killer marketing plan. In this eye-opening guide, Ralph 'Doctor Ebiz' Wilson shows you, step by step, how to construct an e-business marketing plan that will focus your efforts, energize your staff, and generate the sales you crave–fast!
Doctor Ebiz shows you how to identify e-business opportunities, brand your Web site, and define your e-business niche. You’ll also discover how to develop a unique sales proposition, analyze your industry and your competition, and attract the best customers to your site
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Added: 4-Dec-2002
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